Billions upon billions are spent annually by brands to market themselves and their products. As a marketing professional, how can you ensure that you’ve done all you can to make sure that your programs and campaigns are doing what they’re intended to do? In my experience running marketing communications and PR for members of the Fortune 100 to one-person start-up’s, there are 3 steps you can take to make sure that you’re headed in right direction, all of which I can help you with here in 2024! 😉

Matt

Step 1: Consistently Produce Awesome Content 🤘

We are suffering from content fatigue, the massive amount of words, pictures, videos and graphics we are blitzed by every day is exhausting. But… when your customer trying to learn more about a specific product, they are desperate to find a well written article that helps them better understand the big picture or a Q&A that answers a specific technical question. It’s through quality production AND effective distribution of these ‘sales tools’ such as press releases, backgrounders, white papers, short and long-form videos, that your brand break through the content chaos and reach your key audiences with concise clarity.

Step 2: Build Trust and Credibility 👨‍👩‍👦‍👦

To establish a real connection with key decision makers and the community, it is essential that you establish a credible reputation in the communities that they serve. It’s crucial to be truthful and consistent about your technology and solutions in your communication and outreach, through a combination of media relations and social media, that is focused on success stories that showcase how your technology solutions and services have benefited other public safety and emergency organizations, with a focus on ROI.

Step 3: Hit the Target with Your Messaging 🏹 🎯

Delivered through a combination of great content and effective outreach, it’s essential that you clearly articulate how your technology and services, as well as your company, addresses the challenges and requirements of your customers. It’s also important to emphasize the value and the return on investment (ROI) of your offering provides in terms of improving efficiency, enhancing safety and streamlining operations.