Over the summer I decided to relaunch of The Second Row with a concentration on working with clients in the mental health and wellness space. In June I detailed why Intentionally Relaunching the Second Row to Focus on Mental Health and Wellness and a few weeks later I detailed the kind of clients that we will work with and how we can help them do great things What, Who and Why?.

It’s the beginning of October, and as I celebrate my 48th year on this planet (many thanks to those who wished me happy birthday last Friday and over the weekend), I’m proud to say that The Second Row is already working with several clients on some inspiring projects, here are some of the highlights:

• We are in the midst of an energizing rebranding project, including a new name as well as a refreshed website, with a growing and ambitious mid-size family therapy practice headquartered in Virginia that has nine separate office sites in the region. In addition to that project, I have been working with the CEO of the practice on a smart thought leadership campaign, which includes a podcast, a relaunched company and personal blog, in addition to several other ‘soon to be shared’ initiatives.

• Another one of our clients is very close to launching his virtual coaching business, with a specific focus on working with fathers. I’ve been working with the ‘lead guide’ and founder, who has a PsyD in psychology, on the branding and messaging for the organization. We’ve also been collaborating on a simple, but sophisticated website that illustrates the impact and benefits of the organization’s three-month group program for dad’s, which already has a waiting list! We are also helping him develop an extension of his ‘D.E.E.P. M.E.N.S Work’ curriculum, into a scaled down offering for professional executives.

• Finally, we have been working with one of the country’s largest professional associations of applied behavioral analysis (ABA), which is the gold standard treatment approach for autism and several other disorders and disabilities. We recently delivered an extensive strategic and tactical audit of the organization’s marketing communications, a set of strategic recommendations driven by the findings and data from the audit and a detailed 12-month marketing plan, which they are implementing this month.

Of course, we are always interested in talking to folks who need all levels of marketing and storytelling help, guidance or execution. Let me know if you’d like to chat about it or if you know someone in your network who might be a good fit for what we’re doing.